Budweiser launched a new ad campaign ahead of the upcoming FIFA World Cup. The campaign, called “The world is yours for the taking,” will be the largest in the company’s history. The company aims to launch the ad in more than 70 countries around the world.
The 45-second commercial to introduce the campaign features soccer superstars Lionel Messi, Neymar and Raheem Sterling. In the ad, the three players, along with a wide range of fans representing different countries, walk through a tunnel that apparently leads to a soccer field. A cover version of the 1980s Tears for Fears song “Everybody Wants to Rule the World” is played throughout the commercial.
While there are many nations represented in the ad, the United States has somehow not been included. Budweiser, a historically American beer, did not induct any USMNT players or a notable representation of American fans. Interestingly, there seems to be a strong emphasis on England. Along with the inclusion of Sterling, there are several fans in the ad wearing English flags.
Budweiser premieres ad for the 2022 World Cup
Budweiser began nearly 150 years ago in St. Louis, MO. While it is very much an American beer, the company was acquired by AB InBev in 2008 for $52 billion. AB InBev is headquartered in Belgium. However, it is still currently the most popular brand of beer in the United States.
This is not the first time Budweiser has entered the world of soccer-related media. The company has been the official beer sponsor of every World Cup since 1986. They also sent their beer to every goalkeeper Messi scored against during his illustrious career.
The “The World is Yours to Take” campaign also gives fans the chance to win tickets via QR codes on special edition bottles. Quick beer deliveries, BUDX Fanfest watch parties, and a global NFT program are also part of the new announcement.
