Twitter account regarding the World Cup in Qatar 2022 and total impressions. The tournament was an overwhelming success on the court, as many games were packed with action, drama, and incredible moments. A World Cup that was talked about and that generated a lot of conversations from all over the world on Twitter.
According to the social media company, there were 147 billion conversation impressions on the app during the competition. This was 226% more than the 2018 World Cup in Russia and more than double the 2020 Tokyo Olympics. Obviously, the epic final between Argentina and France saw the number of impressions peak.
Argentina won what many consider the best World Cup final in history. Superstar Lionel Messi guided his team to his third title, but his first with the team. The South Americans beat France in a dramatic penalty shootout to take the trophy.
Messimanía in the World Cup takes over Twitter impressions
Messi was also, unsurprisingly, the most talked about player on the platform. The 35-year-old star had previously won almost every trophy in his illustrious career, except for the World Cup. He also announced that the 2022 tournament would be his last attempt. Kylian Mbappe, Neymar, Cristiano Ronaldo and Son Heung-min rounded out the top five players talked about on Twitter.
Argentina won the tournament. However, it ranked third on the list of most tweets sent during the World Cup. Rivals Brazil topped the list and Japan was second. The United States and France were also in the top five.
FOX Sports sees record numbers
Here in the United States, FOX Sports had its best digital content campaign in its history. A record number of sports fans watched the FIFA World Cup NOW on Twitter. Network videos featuring Kate Abdo, DaMarcus Beasley, Maurice Edu, Carli Lloyd, Landon Donovan, Warren Barton and Chad Ochocinco helped bring a wide range of content to World Cup viewers.
PHOTO: IMAGO/ANP
