Companies seeking to secure their place among the most prestigious advertising opportunities of the year will have to pay up to $7 million for a 30-second slot in this season’s Super Bowl.
FOX, which will broadcast Super Bowl LVII after NBC’s three-year cycle came to an end in 2022, is selling 30-second windows to advertisers for up to $7 million.
Of course, some commercials will be shorter, but FOX reportedly charges $233,000 per second of airtime.
Commercials during the Super Bowl have become a cultural phenomenon in their own right, with global brands like Coca-Cola, Budweiser and Doritos appearing frequently on an annual basis, while lesser-known companies pay the odds for a prime-time slot. audience. among what is historically one of the most watched broadcasts in the country.
FOX last covered the game three years ago, where the broadcaster reported a record revenue from ad dollars after generating $600 million. For context, last year’s show provided by NBC saw 68 different ads throughout the game, with around 45 minutes in total length.
From a “Breaking Bad” reunion to a mysterious clothing tracker, check out some of the Super Bowl 2023 announcements pic.twitter.com/d6hqclL12s
— CNN (@CNN) February 1, 2023
With over 100 million viewers reported in each of the last 10 years, it shouldn’t be surprising to see record prices for ad space, particularly with both Conference Championship games garnering record viewership this year.
NFL broadcasters will spend nearly $100 billion over the next decade to show America’s most popular sport on their network, so the increasing value of commercials is an effective way to recoup some of that investment.
Super Bowl 30 Second Commercial Costs Per Year
2023: $7 million 2022: $6.5 million 2021: $5.6 million 2020: $5.6 million 2019: $5.2 million
Super Bowl I, back in 1967, is still the only edition to be simulcast, and the average price for a 30-second ad was around $32,000. By the turn of the century at Super Bowl 34, this figure had increased by more than 90% and slots were auctioned for up to $2.2 million.
Some of this year’s most anticipated commercials so far show Bryan Cranston and Aaron Paul reprising their ‘Breaking Bad’ characters once again for PopCorners, Sylvester Stallone climbing a ‘mountain of entertainment’ for Paramount+, and rock god Ozzy. Osbourne trading the stage for an office in the Workday ad.
