At the end of the 2024-25 season, Paris Saint-Germain and Jordan could part ways, according to a French newspaper.
Despite PSG’s lackluster performance in their quest for European glory, their commercial influence has expanded substantially off the field.
Approximately 50,000 jerseys were sold annually before its acquisition by Qatar Sports Investments (QSI) in 2011.
Nowadays you can’t go anywhere without seeing one of his t-shirts. Additionally, club members have boasted that, since 2019, annual ticket sales have exceeded one million.
PSG ranked first in all of football in terms of commercial revenue, according to Deloitte Money League. The club’s record-breaking 2022-23 season grossed $879 million.
Although the figure may have caused some to scratch their heads, it is clear that the Parisians are now more than just a football club. Furthermore, they are not content to be known as just one.
Among the world’s most famous fashion capitals, Paris is home to PSG, the city’s most prominent club. By partnering with the French side, Nike and Jordan maintain their strong position in the burgeoning fashion industry, which they are eager to enter.
Long-term sponsorship is on the limit
However, the club may now feel the effects of losing key players such as Neymar and Lionel Messi. More importantly, Kylian Mbappé’s future is uncertain and he is expected to leave in the summer.
The Parc des Princes team further solidified its position as one of Europe’s top clubs by acquiring the Argentine in addition to Neymar and Mbappé. The next step was the agreement with the Jordan brand.
In September 2018, one of the most profitable partnerships in the history of sports marketing began. In terms of the marketability of the club, for the first two seasons everything went well.
Both PSG and Jordan benefited from the contract when Messi and Neymar were teammates there. With the Parisians’ meteoric rise to fame, Jordan was able to break into the world of football. However, the good news, meanwhile, seems to have stopped there.
PSG marketing takes its toll due to the departures of Messi and Neymar
Due to recent player departures and poor performance in the UEFA Champions League, PSG’s reputation has been greatly affected. Since then, sales have reportedly been steadily declining.
Thus, reports indicate that Jordan has begun to explore other options, namely an English team sponsored by Nike, in light of declining sales. Given the rumors surrounding Mbappé’s possible move to Real Madrid, it is unlikely that the Parisian club will have the same level of market dominance as it previously had.
It only seems to have prompted Nike to take action. French outlet Footmercato claims that the Final Jordan x PSG collections could drop in 2024-25, with the partnership perhaps ending at the end of the season.
“The machine has been stopped for several months. The blame lies with PSG’s multiple poor performances in the Champions League (successive eliminations in the round of 16), the recent departures of Neymar and Lionel Messi from the French capital, without forgetting the significant drop in popularity in recent months for Kylian. Mbappé,” says the report.
Meanwhile, Nike’s deal with the Ligue 1 winners will not be affected by Jordan’s rumored departure until the second half of 2032.
Photo credit: IMAGO / Sebastián Frej
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