Liverpool FC have unveiled their new third kit for the 2022/23 season, celebrating the famous flags and banners that have traveled with fans across Europe for decades.
The Reds’ change kits have long been linked to European competitions and with the Champions League group stage this week, LFC have taken the opportunity to salute the fan tradition that is a big part of their rich history and success in Europe.
It has even taken the step of commissioning a banner custom made by fan and flag maker Mark Sweatman, featuring 97 stars, each representing an away win or trophy won by the Reds in Europe and their locations. .
It takes center stage in the new video revealing this season’s new third kit, whose color scheme is a combination of “dark atomic teal and river teal”, with “mermaid red” cuffs, club crest and partner logos. “.
The launch video was shot at Liverpool’s Olympia, an iconic venue for post-European Championship matches, and the soundtrack is provided by local Liverpool band and LFC Supporters: The Cheap Thrills. Some of the song lyrics also appear on the new bespoke LFC flag.
The video and images of the third kit also include Henderson, Salah, Nunez, Diaz, Fabinho, Firmino, Robertson, Jones and Carvalho from the men’s team and Kearns, Stengel, Hinds and Van der Sanden from the women’s team. They appear on the new third kit alongside other iconic LFC flags and banners.
The reverse of the jersey also features the 97 emblem encased in eternal flames that sit proudly on the back of the neck in memory of those children, women and men who lost their lives in Hillsborough. This season’s change from 96 to 97 is in recognition of Andrew Stanley Devine, the 97th person to die unlawfully as a result of the Hillsborough disaster.
When worn in European competition, the shirt will feature the ‘Side by Side’ logo on the reverse, which is a partnership between the LFC Foundation and Right to Play.
Working ‘Side by Side’, they use the power of sport and play to help vulnerable children in Bangkok and Senegal, so they can learn, lead and succeed.
Nike gear is sustainably made, with on-pitch and replica jerseys made from 100% recycled polyester fabric, which is made from recycled plastic bottles.
Plastic bottles are collected, cleaned and melted down to produce a high-quality yarn for manufacturing and is part of Nike’s broader Move to Zero initiative, with football apparel leading the way in sustainability and in line with the initiative. The Red Way of Liverpool FC.
For the new season, a new LFC name and number style has been introduced for the back of the shirt, taking inspiration from the city, with a contemporary take on Liverpool’s historic street signs. The product is printed with water-based inks as a more sustainable option and will be used for cup competitions and friendlies. The third kit letters are white with a siren red outline.
Available in men’s, women’s and junior sizes, and in match and stadium versions. The widest release of the third kit will be on September 12.
