LFL sign major broadcast deal in Europe with Viaplay

Viaplay and Dutch MMA promotion ‘Levels Fight League’ (LFL) have agreed to a long-term partnership that makes Viaplay the home for live streaming of LFL events in 10 European markets. Beginning October 2, fight fans can follow more than six shows each year from the ambitious MMA promotion as part of Viaplay’s unique portfolio of premium live sports.

Viaplay’s LFL coverage will span all of the Nordic and Baltic countries, Poland and the Netherlands, starting with LFL 6, featuring well-known athletes such as former Glory champions Jason Wilnis and Murthel Groanhart, Melvin Van Suijdam and British star Aiden Lee.

Peter Nørrelund, Sporting Director of Viaplay Group: “LFL is an ambitious and exciting addition to our fight sports portfolio. Bringing more combat entertainment to viewers in 10 countries once again shows Viaplay’s ambition to be a leader in sports broadcasting. Our continued investments in fight sports rights are testament to our goal of becoming the home of combat entertainment in all of our markets.”

Donovan Panayiotis, CEO of Levels Fight League: “Since we launched LFL last year, our goal was to further develop MMA in the Netherlands and this partnership helps to achieve that. We are very excited to partner with Viaplay and look forward to bringing premium MMA content to combat sports fans across Europe.”

The deal is in partnership with Athletic Sports Group and its Fight Globe subsidiary.

Viaplay’s MMA portfolio includes UFC in all Nordic countries; KSW, Cage Warriors and Invicta in the Nordic and Baltic countries, Poland and the Netherlands; Enfusion in the Netherlands, Poland and the Baltic countries; and many more. LFL will be on Viaplay from 2023 in the UK, where KSW is also part of the portfolio.

Roberto Villa is the CEO, Founder, Executive Writer and Senior Editor of FightBook MMA. He is passionate about combat sports and also hosts a podcast for Sitting Ringside. He is also a former MMA Fighter and Kickboxer.

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