Leeds United could get a cash raise in the future as 49ers Enterprises looks to attract major sponsors covering both teams.
According to Alex Chang, CMO of the 49ers, the franchise has been marketing the two teams together and using the power of the Premier League and the NFL to explore new deals covering both teams.
49ers Enterprises currently own 44% of Leeds United but have the option until 2024 to take full ownership by buying out the club’s current majority owner, Andrea Radrizzani, The Athletic reports.
This would be a game-changing scenario for Leeds and the San Francisco 49ers should they pull it off and they can bring a lot of cash to the table going forward.
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Speaking to the Sports Pro podcast, Chang said: “We’ve also had teams working on that, to say, ‘Can we get a commercial sponsorship deal that includes both clubs?’
“And there has been a lot of interest in that area, especially from global brands that really understand the power of both sports.
“We are talking about the two biggest and most popular sports leagues in the world.”
