As Saul “Canelo” Alvarez finally got past Gennadiy “GGG” Golovkin last weekend to end one of the most compelling rivalries in the sport, DAZN Group has confirmed that Canelo vs. GGG III had a worldwide audience of millions, with more than 1.06 million purchases generated worldwide, including PPV and DAZN subscriptions.
The event, in association with Matchroom, Canelo Promotions and GGG Promotions, marks DAZN’s biggest fight yet in 2022, both globally and in the United States. It also claims the title of the third largest boxing event globally on DAZN since its inception and the second largest boxing event in the United States since its launch in 2018.
Additionally, DAZN was once again the most downloaded sports app in the world, as well as being the highest-grossing app of any category in the United States.
Additionally, DAZN saw tremendous growth in its business partners, including +71% across bars, restaurants, casinos and theaters compared to Canelo’s last fight against Dmitry Bivol in May; This included fans from across the country coming together to watch live in over 680 theaters in the United States alone. Social media engagement records were also set, including TikTok fight night content that was the highest performing DAZN boxing event in history (7.9 million views).
Other major upcoming events on the DAZN world boxing calendar include ‘Born Rivals’ Eubank Jr. vs. Benn on October 8, legend Katie Taylor returns to the ring on October 29, Bivol vs. Ramirez on November 5, two MF x DAZN: X Series Fight Nights, and much more.
