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DAZN has released a statement to indicate that last weekend’s pay-per-view event, which featured the trilogy fight between Saul “Canelo” Alvarez and Gennadiy “GGG” Golovkin, generated 1.06 million pay-per-view purchases. event.
However, the streaming app was very clear that the purchase rate figure was a “worldwide” number.
Earlier this week, boxing writer Dan Rafael of Fight Freaks Unite reported that Canelo-Golovkin III generated between 550 and 575,000 buys in the United States, which industry insiders see as a disappointing number.
The first two bouts, which were distributed by HBO Pay-Per-View, generated double purchases in the United States. The first meeting, in 2017, generated 1.3 million purchases in the United States alone. And in 2018, the rematch was bought in 1.1 million pay-per-view buys, in the United States alone.
The third encounter saw Canelo outpoint Golovkin over twelve rounds for a dominant unanimous decision victory.
DAZN further stated: “[Canelo-Golovkin 3] claims the title of the third largest boxing event globally on DAZN since its inception and the second largest boxing event in the United States since its launch in 2018. Additionally, DAZN was once again the most downloaded sports app in the world, in addition to being the application with the highest collection of any category in the United States.
“In addition, DAZN saw tremendous growth in its commercial premise partners, including +71% in bars, restaurants, casinos and theaters compared to Canelo’s last fight against Dmitry Bivol in May, this included fans from all over the country. who came together to watch live in 680+ theaters in the U.S. alone Social media engagement records were also set, including TikTok fight night content that was the highest-performing DAZN boxing event in history (7.9 million views).”
