Manchester United striker Cristiano Ronaldo is the most marketable athlete in the world!
This is according to a list compiled by SportsPro via The Mail. In their analysis and research, the United talisman came out ahead of other sports greats.
Ronaldo topped the list by a significant margin ahead of second-placed tennis sensation Serena Williams.
Englishman and 7-time Formula 1 world champion Lewis Hamilton came in third place.
Basketball legend LeBron James and Ronaldo’s old rival Lionel Messi rounded out the top five on the list.
The 37-year-old is one of the biggest stars in the world and is widely regarded as one of the greatest footballers to ever play the game.
Ronaldo also boasts of being the most followed individual on Instagram in the world. He has more than 489 million followers.
Some of the most notable lucrative brand offerings from the Portuguese include Nike, Clear, Livescore and Herbalife. She also has her own collection of clothes, sunglasses and perfumes that she sells all over the world.
Michael Long, Editorial Director of SportsPro, said of who is the world’s most marketable athlete: “We at SportsPro have asked ourselves that same question every year since 2010, and each year the answering process provides a fascinating snapshot of the marketing business. of athletes”.
“Marketability can be defined in many ways, but what is clear from our in-depth evaluation is that each of the athletes on this year’s diverse list offers considerable value to their brand partners.”
“Not only are they elite athletes and highly visible in their respective sports, but their individual reach and influence and, in many cases, their willingness to speak out on social issues positions them as ideal ambassadors for companies looking to communicate authentically with consumers. ”.
While Ronaldo’s influence on the pitch for United may have waned dramatically, his reach in terms of marketing and value awareness remains strong.
It could be argued that it is for this reason that the Glazers were so hell-bent on keeping him at Old Trafford despite numerous attempts by the player to leave.
Hopefully he can start to contribute to United football and help the team.
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