Comcast has ended its promotion to offer free Peacock Premium to COX cable customers. The measure became official on Tuesday, January 17. COX is currently the third largest cable company in the United States, with around 6.5 million subscribers nationwide. Cable company subscribers will now have to pay $4.99 per month to access Peacock Premium. There is also an option to view fewer ads for an additional $5 per month.
In June, it was announced that Xfinity customers would also lose their free access to Peacock Premium. The streaming service and Xfinity are owned by Comcast. NBCUniversal CEO Jeff Shell claimed that offering the streaming service for free helped boost subscribers in the early stages of Peacock. However, the partnership has now ended.
Premier League fans need Peacock Premium
COX customers will need to purchase Peacock Premium to watch many Premier League games. For example, Matchday 21 will feature half of the 10 scheduled league games exclusively on Peacock Premium. These fixtures include Liverpool versus Chelsea on Saturday morning. Along with this massive matchup, there are four other games on January 21 and 22 that will stream on Peacock Premium.
Bournemouth-Nottingham Forest, Southampton-Aston Villa, West Ham-Everton and Leeds-Brentford will only be available on the streaming service.
Exclusive EPL Games
Includes: Premier League, US National Teams + Exclusive Content
try it now
Peacock Premium typically streams 4-6 games per week
This setup of five Premier League games every week exclusively on Peacock Premium is pretty routine. Though not exactly set in stone, the streaming service typically airs a handful of matches each weekend. The teams broadcast on Peacock Premium also vary.
The Premier League extended its contract with NBC Sports last year. This keeps English top flight matches on the NBC family of networks for the 2027/28 season. Peacock Premium is obviously part of this deal and will continue to have games on the service for the duration of this deal. Photo: Imago
