Apple TV+ is preparing to introduce an ad-supported option for potential subscribers. This tier of Apple TV+ will cost less than the current monthly subscription offer, which is $6.99 per month. However, that comes at the cost of commercials running during shows and movies on the platform.
According to the media news website The Information, Apple hired Lauren Fry. Fry is an executive with experience in digital video advertising. According to the report, Apple plans to use Fry’s expertise to introduce the ad-supported version of its paid streaming service.
Apple has reportedly been looking for advertisers to run this potential ad-supported version of Apple TV+. Sports programming commercials are just the beginning of what Apple could do. In fact, it could rival Netflix Basic.
For those who don’t know, Netflix released its ‘Basic’ version released in early November for $6.99 per month. For reference, this is $3 cheaper than the standard ad-free version of Netflix. Interestingly, it was released without Netflix’s full complement of TV shows and movies due to licensing.
As the ad-supported Apple TV+ is still just a rumor, there is no indication of price or list of offers.
Apple TV+’s ad-supported option still has a lot going for it
That said, an ad-supported version of Apple TV+ could open a few doors for those unwilling to shell out the $6.99 per month. If it’s, say, $3 cheaper, the same difference between Netflix and Netflix Basic, audiences can watch shows like Ted Lasso or documentaries like War for Football at a discount.
Additionally, Apple recently announced plans for a Real Madrid documentary only on Apple TV+. That, along with the debut of MLS Season Pass in February, shows Apple’s further commitment to bringing soccer content to audiences.
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However, there is no mention of whether or not this will affect the price of the MLS season pass. Right now, Apple TV+ users get a discount on the MLS Season Pass. Subscribers who pay $6.99 per month on Apple TV+ can get the MLS Season Pass for $12.99 per month ($79 per year).
