While WhatsApp may differ in certain ways from other social media platforms like Facebook, Twitter, or Instagram, the cross-platform has more than two billion monthly active users worldwide and ranks high among social media users.
According to data presented by SportsLens.com, WhatsApp is the favorite platform among social network users, ahead of Facebook, Instagram and TikTok.
Almost 16% of social media users named WhatsApp as their favorite platform
The social media landscape is highly competitive and constantly changing. Platforms that can keep users engaged for longer periods of time, provide targeted and effective advertising solutions for businesses, and strike a balance between data collection and user privacy protection are likely to be more successful in the long run. term.
WhatsApp ranks high in this dynamic market. With more than 420 million downloads worldwide, WhatsApp was the third most downloaded app in 2022. And while Facebook and YouTube may lead by the number of monthly active users, for most social media users, WhatsApp is the platform number one
According to the Global Digital Overview Report 2023, almost 16% of social media users aged 16-64 listed WhatsApp as their favorite option. Instagram ranked as the second most popular platform with a 14.3% share among respondents, just 0.1% more than the world’s largest social media platform, Facebook.
Statistics show that WeChat ranked fourth with a share of 12.1%, almost double that of TikTok. Twitter and Facebook Messenger were in the middle of the list with 3.4% and 2.6% shares, respectively. The survey also showed that LinkedIn was the least popular among social media users, with just 0.9% of respondents citing the platform as their favorite option.
Average time spent using WhatsApp fell 6.7% year-over-year
Although WhatsApp is the favorite social media platform for many social media users, the average time spent using the app has dropped in 2022.
The Digital Global Overview Report 2023 showed last year that Android users worldwide spent an average of 17 hours and 20 minutes using WhatsApp per month, or 6.7% less than in 2021. In fact, WhatsApp was the only app, other than Line, whose monthly usage time decreased. .
TikTok remained the absolute king in this category, with an average of 23 hours and 28 minutes of app use in a month, almost 20% more than the previous year. Facebook followed, with an equally impressive 19 hours and 43 minutes. Instagram trailed behind WhatsApp with an average of 12 hours per month.
However, statistics show that Telegram experienced the highest growth year over year. Last year, Android users spent almost four hours a month using the app, or 33% more than in 2021.
