The National Football League (NFL) championship game, Super Bowl LVII, is set to kick off this Sunday, and around 70,000 football fans will watch the game between the AFC champion Kansas City Chiefs and the champion the NFC Philadelphia Eagles live at State Farm Stadium. But buying a Super Bowl ticket on the secondary market for the big game can be very expensive.
According to data presented by Sports Lens, the average price of Super Bowl secondary market tickets has nearly tripled in the past decade, reaching $9,915 in 2023.
The most expensive tickets in Super Bowl history
Super Bowl tickets have been the most sought after in all of professional sports for years. While some football fans may be able to purchase them through their team or NFL On Location Experiences, most game-goers turn to the secondary or resale market.
That means tickets aren’t sold directly from the source, so their price is dictated by demand rather than the cost of actual value. And that price has increased substantially in the last ten years.
In 2010, the median ticket price on the secondary market was $2,329, according to data from Statista and TicketIQ. After rising to $3,649 in 2011, the median ticket price hovered around $2,500 in subsequent years.
However, in 2015, the market exploded. The average price for Super Bowl 49 came to $9,723 that year, double the previous highest average. Although this number dropped to $4,625 in 2016, the median price remained three times more expensive than before the 2015 ticket crisis.
Statistics show that 2020 and 2021 brought some of the highest average secondary market ticket prices in Super Bowl history of over $8,000. Still, that’s nothing compared to this year.
The median ticket price this year is $9,915, making Super Bowl 57 the most expensive NFL championship game in history. The least expensive ticket on the secondary market is $5,975, while the lowest cost ticket is priced at $7,370.
According to TicketIQ data, the most expensive single ticket this year costs $42,244 for the lower-tier premium seats in the center of the field.
US soccer fans will spend $16.5 billion on the Super Bowl this year
In addition to having the highest average secondary market ticket price in football history, Super Bowl 57 is also expected to experience some of the most significant consumer spending yet.
According to the National Retail Federation’s 2023 Super Bowl Spending Survey, US consumers are expected to spend about $16.5 billion on Super Bowl-related purchases this year, the second-highest value after 2019. These purchases include food and beverages, gaming-related merchandise, other apparel, decorations, televisions, and in-game money.
Statistics show that Super Bowl fans will spend $2 billion more than last year and $4.2 billion more than ten years ago.
