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Sponsorship deals: They make the world go round for clubs across the globe and, in the case of Liverpool, have been responsible for helping Jurgen Klopp’s men slowly move closer to commercial giant Manchester United.
FC Barcelona
In continental Europe, the Reds’ Spanish rival Barcelona has just partnered with ZENB, a gluten-free food brand with the aim of unlocking “the full potential of plant-based nutrition”.
“We are delighted to welcome ZENB as the Official Gluten Free Sponsor of FC Barcelona in the UK,” said Juli Guiu, Vice President of Marketing for the La Liga team. “Their products are a shining example of how gluten-free plant-based foods can be tasty and play an important role in our daily lives. We hope that through our partnership we can unlock the full potential of plant-based nutrition.”
It is a partnership that ZENB hopes will highlight the importance of plant-based foods in supporting environmental protection and public health without compromising nutritional value. For example, the company’s Yellow Pea pasta provides 17 g of protein and 11 g of fiber per serving.
ZENB is not only conscious of what goes into their food, their packaging is recyclable, while their Yellow Peas product uses less water than durum wheat and is good for the soil; In short, it’s simply a greener option for those conscious of what goes into their body.
“We have partnered with FC Barcelona, a legendary football team, to bring our gluten-free and plant-powered mission to promote a balanced lifestyle to the world stage,” said Simon Goodwin, UK Country Leader. .
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To celebrate the partnership, ZENB is offering fans an exciting collection of prizes for their competition, which can be accessed by following the link here.
The first prize consists of a VIP day of football for the lucky winner, which includes a trip to Barcelona for two people, two tickets to see a local game in Barcelona this term, as well as flights and hotel.
Second prize is also packed with goodies, offering the runner-up some ZENB merchandise and a signed jersey as part of a Barcelona merchandise package.
Liverpool
Liverpool are reportedly interested in adding another sponsorship to their impressive collection before Expedia expires at the end of the season, according to Echo.
It is still possible that the organization could extend their current deal with the Reds, although the Merseysiders are said to be interested in securing an increase on the existing £10m-per-year deal.
With the pandemic increasingly in the rear view mirror and the club’s finances returning to normal levels, there will be some optimism on our part regarding the possibility of an improved deal.
nottingham forest
We’ve talked about what football clubs can do for brands and Nottingham Forest is certainly a great example of this after agreeing a partnership with UNHCR (the UN Refugee Agency).
This update comes courtesy of Eurosport and the outlet notes that both the men’s and women’s teams will carry the logo for the remainder of the campaign.
“We are delighted that for the remainder of the season we will be wearing the front of the famous Nottingham Forest shirt to tell such an important story,” said Forest owner Evangelos Marinakis. “It will be an honor to have your name on our jersey in support of this important cause.”
At a time when national governments continue to insult, ridicule and treat refugees as less than sub-human, the Premier League-based outfit are using their platform to send a powerful message.
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The post-European sponsorship roundup: Liverpool, Barcelona-Zenb and Nottingham-UNHCR cover appeared first on The Empire of The Kop.
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