Telemundo launched its World Cup advertising campaign for the upcoming tournament, and it won’t forget where the event is.
The channel assembled a stellar cast of talent for the upcoming World Cup. Spearheaded by Andrés Cantor, the names include the former World Cup Golden Boot winner. Also joining the team is former head coach of the Mexican National Team, Miguel “Piojo” Herrera.
To commemorate coverage of the tournament, Telemundo launched its advertising campaign for the World Cup titled “Hear the Call”. This yes, treats of a played in the ‘calls’ of the World-wide one, headed by Andrés Cantor and the rest of the team of commentators. However, in the ad, it also means that Cantor says “Qataaaaar” in his famous “goooool” calls. From there, the entire Telemundo studio team starts saying Qatar like it’s a massive goal just scored.
You can check out the Telemundo campaign below, featuring several familiar faces and voices.
Telemundo World Cup Media Campaign
As seen in the video, not everyone is physically in the Telemundo studio. In fact, Telemundo traveled to four countries to film with each individual in the spot. There, Telemundo created individual profiles of each member of its broadcast team. Each person also provided information and predictions about the upcoming World Cup, while also adding their best World Cup memories over the years.
In the aforementioned ad, that includes seeing Diego Forlán cooking, Mauro da Silva and Claudio Borghi playing golf, and then Carlos Tenorio getting a spa treatment.
It is an entertaining ad, where emotion is not lacking, as is the norm in Telemundo’s lively broadcasts. Also, the futuristic feel However, there is no mention of Qatar itself outside of the country’s name. Traditionally, broadcasters are happy to show some host bias. That could be the beaches of Brazil, the novelty of South Africa, or the history of Germany. However, there is no visual reference to Qatar. That could have been the Souq Waqif market that hosts Telemundo during the World Cup, or just anywhere else in the country.
