Eddie Howe mentioned in his press conference this week that Newcastle still have to deal with financial fair play, but the Magpies could use the naming rights to increase their income and spend more.
According to i Paper, Magpies CEO Darren Eales recently revealed that the Tyneside club intends to use the companies linked to their Saudi-backed owners as a means of expanding their business income, much like Manchester City did. with companies like Etihad.
Eales also suggested that Newcastle are considering the possibility of a naming rights deal for St. James’ Park, which would allow the club to increase revenue under financial fair play rules.
The CEO insisted that supporters would be consulted on any potential naming rights deal, as fans of the club protested when their stadium was named Sports Direct Arena under Mike Ashley’s previous ownership.
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Regarding naming rights, finance expert Doctor Dan Plumley believes that over the course of a ten-year deal, Newcastle could earn around £200m from a stadium naming rights deal.
Speaking to Football Insider, the football finance expert said: “I think this will come down to two things.
“Historically, we are looking at deals that have been done before. The other thing is the background of the Premier League looking more closely at the offers and seeing if they constitute fair value. That relates to property in Newcastle, as we know.
“As a result of that, it’s not going to be outrageously high because they’re going to have to play the game a little bit.
“The benchmark was City’s £40m a year deal with Etihad. But if we look below that, some of the figures that are circulating with Everton and Tottenham are around £20m.
