Google is reportedly in advanced talks with Tottenham Hotspur over naming rights to their home stadium. Completed in 2019, Tottenham Hotspur Stadium is a state-of-the-art complex that cost around $1.1 billion to build.
As of now, the club does not have any association for the stadium. Therefore, the name of the ground is simply Tottenham Hotspur Stadium. Even then, Spurs CEO Daniel Levy has stated in the past that the naming rights are in his and the club’s interest.
“We’re only going to do a naming rights deal if we get the right brand, in the right industry, with the right money,” Levy said in 2019. “If we can’t meet those three criteria, we won’t. do it. At the moment, we have not found a company that meets all three criteria. We’re not really close to anything on that right now.”
Levy’s patience may be about to pay off. Obviously, Google is one of the most valuable companies on the planet. The American technology company has also entered into sports partnerships with the McLaren Racing Formula 1 team, the NBA and the MLB.
Google interested in naming rights to Tottenham Hotspur stadium
Tottenham Hotspur Stadium is without a doubt one of the biggest draws when it comes to football complexes in England. The Premier League is already a big draw and Spurs are also currently in the Champions League. Then combine this with the fact that it is a simply stunning stadium. In addition, it has the third largest capacity in the country for soccer with 62,580. Only Manchester United’s Old Trafford and Wembley Stadium top it. Therefore, Google’s interest is not surprising.
In addition to football games, the stadium has already hosted multiple National Football League games, major concerts, and heavyweight title fights as well.
Financial terms have not yet been suggested. However, in the event of a deal, the Spurs get a huge boost on the books. For example, Arsenal extended the naming rights to their stadium, along with shirt sponsorship, in 2019 in a reported deal worth roughly $56 million per season.
Spotify also recently partnered with Barcelona to rename its stadium ‘Spotify Camp Nou’ for a $310 million deal over four years. This breaks down to more than $75 million annually.
