Telemundo Deportes hired Mexican Raúl Jiménez to star in a new ad to promote its coverage of the World Cup.
As the exclusive Spanish-language broadcaster of this winter’s 2022 World Cup tournament, Telemundo’s new marketing promotion is titled The Game We Love. Mexico’s star striker, Raúl Jiménez, is the face of Telemundo’s campaign. In short, the Wolverhampton Wanderers striker features prominently in the spot that Telemundo says “celebrate the community’s passion for soccer and promote the network’s exclusive Spanish-language coverage of the FIFA World Cup Qatar 2022.”
More details of the Telemundo World Cup announcement
The Game We Love features over 400 extras in a video that was shot over a two-month period. The last filming took place in the UK.
Other scenes from Telemundo’s World Cup ad were filmed at the Estadio Centenario in Montevideo, Uruguay. In addition, Peñarol’s Champion Del Siglo Stadium is the best of the best.
“We are delighted to launch The Game We Love, a very ambitious project that features a great soccer star like Raúl Jiménez, someone who is relevant to our audience and further highlights our shared passion for the sport, as well as the authenticity of the string. coverage,” said Claudia Chagui, Senior Vice President of Marketing and Creativity for Telemundo.
“The strategic intention of the Telemundo campaign is to connect with the Latino community, recognizing that soccer is an integral part of our identity and history, and this is something we understand because we also feel it; that’s why the most authentic and exciting coverage can only be found on Telemundo. The goal is to boost fandom through initiatives that harness national pride, culture, and our love of the game.”
Telemundo coverage plans
With less than 60 days to go until the World Cup kicks off, the excitement is building for the competition. Telemundo is poised to deliver the most ambitious coverage in Spanish history with all 64 live games, including all four Thanksgiving Day games. Peacock will broadcast every World Cup match in Spanish live, featuring pre-game and post-game coverage, as well as special programming with extended interviews and highlights.
