Evidently, fans weren’t particularly excited to see Canelo Alvarez-Gennadiy Golovkin III.
Saturday’s fight in Las Vegas generated between 550,000 and 575,000 pay-per-view buys in the United States, according to Dan Rafael of Fight Freaks Unite. A source told Rafael that the final figure could be as high as 600,000.
Those numbers are considerably smaller than the $1.3 million buys for his first fight, a draw in 2017, and the $1.1 million for Alvarez’s majority decision win the following year. The Álvarez-Caleb plant registered 800,000 last November, followed by 520,000 for Alvarez-Dmitry Bivol in May.
Saturday’s buy rate could also mean the promotion could lose money. Sources told Rafael that DAZN had to make it well above 600,000 to break even given the combined $75 million it guaranteed wrestlers.
The fight cost DAZN subscribers $64.99. Others had to pay $84.99. Rafael reported that an estimated 200,000 non-subscribers bought.
Álvarez (58-2-2, 39 KOs) defeated Golovkin (42-2-1, 37 KOs) by unanimous decision in their third fight.
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Photos: Canelo Alvarez beats Gennadiy Golovkin in trilogy finale
